Dr. Muhammad Yaseen Alias Sharjeel Bhutto holds a Ph.D. in Business Administration with a specialization in Marketing from the distinguished Economics and Management School at Wuhan University (AACSB), which holds a notable global ranking of 194. He further advanced his academic expertise by completing a Postdoctoral fellowship in Marketing at Kaunas University of Technology, Lithuania. Throughout his academic career, Dr. Muhammad has made significant contributions to research, authoring and co-authoring 35 scholarly articles published in highly respected journals. His work has been featured across various esteemed platforms, including those recognized by the Australian Business Deans Council (ABDC), SSCI & ESCI, and Scopus.